Three Significant Days in Sacramento, CA:   The Iida Group Sake Brewing Seminar

There was, in late June, in Sacramento California, an unprecedented event: a seminar ran by a very prominent player in the Japanese sake-making world. It was a seminar taught by Japanese master sake brewers for the 15 or so craft sake producing companies in North America. It was, as might be expected, very, very cool. The seminar was run by a company called Iida Shoji that has a significant presence in the industry, and one that is steadily growing. The company owns a few sake breweries, so they are involved at that level. But they also run a company called Shin-Nakano, which makes rice milling machines.

In fact, Shin-Nakano makes rice milling machines only for sake production, i.e. not for rice in general. So they have a niche, and they have it sewed up tightly. Interestingly, to bolster their significance as the “rice milling machine of choice” for sake brewers, they present lots of research on techniques, methods and trends for modern sake as related to rice milling. And on top of all that, the employees seem open, light-hearted, and innovative.

The event was held in Sacramento since that is where Shin-Nakano has a rice milling plant. The region produces a lot of rice, and much of that is used in sake brewing in the US, which makes four times as much sake as is imported.

Iida Shoji reached out to and garnered participation from 14 small craft brewers in the US and Canada. While the five large breweries were mostly not in attendance, I am sure they were there in spirit. Also, by my count, there were six small breweries that for one reason or another were not present. I say that to point out that there are about 20 small craft sake breweries in the US now, in various phases of existence, running from “inactive” to “kicking ass.” And most were present.

While there were tastings and a party or two, as well as a visit to a craft sake brewery in San Francisco (Sequoia Sake), as well as a massive rice milling site, the heart of the seminar was a series of lectures by three sake brewers that came over from Japan: Kosuke Kuji of Nanbu Bijin brewing their eponymous sake in Iwate, Philip Harper of Kinoshita Shuzo brewing Tamagawa sake in Kyoto, and Junpei Komatsu of Komatsu Shuzo, brewing Houjun sake in Oita. Each had a different angle, a different background, and different styles of sake.

There were also panel discussions with all three, and lectures on rice growing and distribution in the US as well.

Philip Harper is the toji (chief brewer) making Tamagawa, a rich sake with a clean finish; it is a very expressive yet traditional style. He has been brewing sake since like 1993, I think. Kosuke Kuji is the larger-than-life, with an always cheerful, vocal and energetic presence and spirit. He is the president of Nanbu Bijin, but very, very technically adept and excellent at conveying information. Junpei Komatsu restarted his brewery up after 20 years of dormancy. He began with very small batches at first, which made his perspective especially relevant to the attendees.

The seminar began with each brewer speaking in generalities about sake brewing and their observations of how everyone in North America was doing with their sake brewing. Later, it broke down into specific points and questions asked by the participants.

I am not a brewer, but hey, how could I not be there? From my slightly detached viewpoint, here were the main points. Most of these were echoed by all three lecturers, although each one emphasized different facets.

First, emphasized one brewer, figure out what kind of sake you want to brew. Don’t just try to make something drinkable, or not too bad. Decide if you want to make a rich sake, a light sake, an aromatic sake or a acid-driven wine-like sake. Or something altogether different. That will determine absolutely everything about your operation, so thnk about it well, and decide with commitment.

Next, sanitation. Be uptight, meticulous and fastidious about cleaning everything, all the time. This alone, it was emphasized, will very much improve the quality of your sake. Keep the bad bacteria out at all costs. Let the good micro organisms work in peace. (To me, this is the hugest difference between US and Japanese sake brewers.)

Also, all three emphasized that brewing will be different for each and every person at each and every venue. So you have to figure out what works for you, at your place. You have to “write your own textbook,” from experience and intention.

There were countless other small, detailed, technical questions and discussions, and what was great to me was that overall big issues like sanitation that would supersede smaller things like choice of rice or koji mold or yeast were covered, but the small and minutely detailed questions were answered as well. The balance was as fine as any great daiginjo.

The seminar was significant because it was the first time a representative of the sake industry in Japan proactively acted to help sake brewing efforts overseas. I have long observed the industry in Japan encouraging sake brewing overseas, showing interest and support. As more brewers overseas try their hand, more people will become familiar with sake and willing to try it and learn more about it. And this in turn will help the industry in Japan. It’s pretty much win-win. But this was the first time I have seen such a concrete and effective event take place. It was great.

A month later I ran into someone from Iida Shoji, one of the people most actively involved in putting the three-day seminar together. I congratulated him on its success.

“I look forward to attending next time, too!” I said.

“Hm…maybe two years from now. Not next year,” he replied.

“Oh, really? Not every year,” I teased.

A quick flash of exasperation on his face indicated just how much effort he and his company had put into it. It was clear they would need a break of about two years.His audible sigh augmented his expression.

“See you in two years.”

Each year, the month of April is chock full o’ sake tastings, both industry-focused and consumer-oriented. Usually these are run by distributors with dozens of brewers that each have a range of products to taste and about which to ask questions. Sometimes there are two in one day; and one can easily taste hundreds of sake in that eight hour period. It is exhausting, but important.

Far more important to me than actually tasting all those sake is interacting with the representatives from the kura, be they brewing personnel, or company directors. The information exchange is invaluable. Via such discussions, we can learn how this year’s rice is behaving, how the weather affected that, what new rice or yeast did they start or stop using, and what else affected how this year’s sake will turn out. Then, we can taste and confirm all that.

Groups and gangs of sake promotions notwithstanding, one of the tastings I look forward to each year is held by one brewer only, Hirako Shuzo of Miyagi Prefecture, the brewers of Hitakami sake, and run by the president Takahiro Hirai. I enjoy this particular tasting so much since Hirai-san, with whom I have been friends for a long, long time, likes to talk. He prepares a short presentation on much that transpired over the last year, and about the sake we are about to taste. And it is always educational.

The tasting itself is primarily for retailers and restaurant staff, and is held in a small, simple room in the building of his Tokyo distributor, in a drab but old and classic Tokyo neighborhood. Large bottles of this year’s brew are lined up on long, narrow tables, flanked with spittoons every meter or two.

Each bottle is labeled with the number of the tank from whence it came. The handout received upon entering gives us the necessary information: “Tank #37, Junmai-shu, Hitomebore rice milled to 60%, Miyagi Yeast, Nama Genshu, Nihonshudo 5, Acidity, 1.5”, and maybe a comment or two on what might be special. And so on down the line. Furthermore, we were given the date on which the sake was pressed, i.e. the day fermentation ended.

As we taste, every hour or so he sits everyone down and explains a handful of things. Hirai-san has a knack for saying interesting things to a fairly educated audience, and he did not disappoint this year. Admittedly, he goes a bit deeper than even the average sake geek might be interested. But hey.

The summer was a comparatively cold one, or at least not so hot. This means that the rice ends up softer, which in turn means it dissolves more quickly than hard rice. If the rice does not dissolve well, the sake will be short on flavor and richness. But the other side of the coin is that soft rice can dissolve too quickly and uncontrollably, and that leads to sloppy, cloying and rough flavors. So, in short, an expectation of soft rice makes brewers nervous. And that effects how they process the rice.

In particular, it affects how they soak the rice before steaming. If rice is expected to dissolve quickly, this can be countered by limiting the amount of water it is permitted to absorb. This will slow down the speed of dissolution.

To make matters even more challenging, when the weather is cold like it was this past summer, there is a lack of uniformity in the rice in terms of how fast it absorbs water. So some grains absorb too quickly, others just right, and others not at all. This makes it hard for brewers to control how it dissolves during the month-odd fermentation, since some grains have absorbed more water than others due to that lack of uniformity.Hirai-san explained their countermeasures.

“In short, we were cautious; in fact, we erred on the side of caution. So we did not let the rice absorb enough water, and the sake flavors were too tight, and not quite rich enough. And, so, we countered that in turn by letting the sake sit longer before pasteurizing it. In so doing, enzymes remaining from the koji convert left-over starch molecules to sugar; furthermore, the flavor gets richer and more umami laden in general.”

Enzymes are deactivated by heat, so as long as they do not pasteurize the sake, the enzymes will still do their job – however, they only function in a narrow temperature range. So too cold and they do not work, but too hot and they are deactivated forever.

“The tricky part,” continues Hirai-san, “was that once we measured and tasted and knew the flavor was where we wanted it, we needed to get the enzymes to cease and desist. The problem is, we have a ton of sake that needs to be pasteurized more or less all at once. We simply cannot pasteurize fast enough in those situations; but the sake does not care! It will keep on changin’.

“So the way to do that is to lower the temperature to the point where the enzymes simply do nothing. As recently as 25 years ago, this would not have been practical. But now, we can control that pretty precisely. Modern-day refrigerated tanks make that possible,” he wrapped up.

A week later, I ran into him at another tasting, where he was one of perhaps 30 other kuramoto present that day. We returned briefly to our conversation above, what which point he warned me, “amongst these sake here today, this year you will find extremes. Some will be rough-n-tumble, others too narrow and rigid. Either too much flavor or not enough. This belies the year’s rice, its lack of uniformity, and the reticence it fosters in the brewing staff!”

What this all illustrates so well is the complexity of the sake brewing process, how important the post-fermentation steps are, and just how much one can learn with a few pre-sipping questions.

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Sake Professional Course

The next Sake Professional Course will be held in Miami, Florida in September.

The content of this intensive sake course will be identical to that of the Sake Professional Course held each January in Japan. The course is recognized by the Sake Education Council, and those that complete it will be qualified to take the exam for Certified Sake Specialist, which will be offered on the evening of the last day of the course.

You can read Testimonials from past participants here.

If you would like to make a reservation or to be placed on the notification list, please send an email to that purport to sakeguy@gol.com.

Drink more what?

To open the last year of the second decade of the still-new millennium, I want to offer a somewhat bold suggestion. It may go against much you have learned about sake, but here it is: from here on out, drink more futsu-shu and honjozo. Not exclusively, mind you; just more.

I’m not issuing a challenge; it’s not like that. It is nothing more than an idea, a suggestion for this year, for those that have the willingness, and the means – as dictated by availability. Starting in 2019, drink more honjozo and futsu-shu.

As a quick, new-year’s review, amongst the handful of ways to “divide all sake into two groups,” one is tokutei meishoshu, or “special designation sake,” and the rest is, well, everything else, i.e. sake that does not qualify for a special designation. And since it does not qualify for one of eight special terms, it’s kind of just regular sake.

That “regular sake” is called futsu-shu, which means – not surprisingly – regular sake, and comprises between 60 and 65 percent of the market. As the sake market continues its rapid shift toward more premium products, futsu-shu consumption is dropping fast. Tokutei Meishoshu, or “special designation” sake, is “special” by virtue of how much the rice was milled before brewing, and further divided up by whether or not distilled alcohol was used. You can learn a bit more about the grades here, and with an at-a-glance version here.

Very often Tokutei Meishoshu is called premium sake. This is fine, and technically speaking it is basically true. This line has been drawn by the industry, and we need to make sake easily understandable and approachable the world. But such nomenclature automatically implies that anything not in the Tokutei Meishoshu club is non-premium, which implies it is not so good – and that is simply a misperception. Or at least, it’s just not that simple.

To cut to the chase, let’s just state it: there is plenty of good, very enjoyable futsu-shu out there. Lots. Sure, there are some dodgy ones in the market as well. But many kura brew simple, straightforward, unassuming, not ostentatious futsu-shu that is easy to drink and very reasonably priced.

Also, as we go up the arbitrarily ascending scale of Special Designation sake, the first one we come to is honjozo. Like futsu-shu, distilled alcohol has been added, but the allowed limits are much lower. However, honjozo also has a minimum milling rate that must be observed (70 percent), usually rendering it more refined and delicate. And like futsu-shu, there is a lot of really good honjozo out there. Tons of it. Lakes of it.

Honjozo is currently only about nine percent of the market now, but that market share is lamentably contracting very quickly, even more so than futsu-shu. Why is this? What is behind this rapid decline?

In my opinion, honjozo – which is, by the way, a full-fledged Tokutei Meishoshu – just has a bad rep. People misunderstand how enjoyable it can be, and miss its outstanding price performance. Consumers like things simple, and therefore tend to polarize things. So if someone wants to drink cheap sake, honjozo is passed over for futsu-shu. If someone wants to drink premium, just a few more coins will get them into the ginjo realm. So honjozo tends to get overlooked.

Regardless, what is important to bear in mind is that there are plenty of very good sake in each of these classifications, even though they are not the glitterati of the sake industry.

Often, we all tend to go right for the ginjo – and that includes this guy. And again, there’s nothing wrong with that. It is certainly closer to a safe bet, and it is the fastest way to get someone interested in sake – if not instantly hooked. But the truth, especially with sake, is never that simple. There is really just so much great futsu-shu and honjozo out there that is well worth exploring. And that is what I want to encourage in 2019.

But really, why bother? Ginjo is a safe bet, more easily available overseas, and the word is easier to remember, even. Why put out actual effort to drink less expensive, less ostentatious sake? Here are five reasons.

One, it will help you expand your sake horizons. The more variety you include in the repertoire of sake that you drink, the more you will learn about sake in general. If you drink only ginjo, or only junmai styles, you’ll not learn nearly as much as if you include a good dollop of honjozo and futsu-shu into the mix.

Two, by trying a wide range of styles, when you find the types and grades of sake you enjoy the most, you’ll enjoy them even more after having made the rounds and come back to them. Worded less romantically, your ginjo will taste better if you drink futsuu-shu and honjozo from time to time.

Three, there are tons of great honjozo and futsu-shu out there. Oodles and oodles of ‘em. Certainly they are not as ostentatious as much ginjo-shu – they’re not supposed to be. But they can be extremely enjoyable, quite tasty, and very well suited to simple, unfettered drinking sessions. I cannot emphasize this point enough!

And four, if you want to learn about a particularly brewery and what their sake-brewing philosophy is all about, drink their futsu-shu. Sure, ginjo is good. But ginjo flavor profiles tend to converge; futsu-shu maintains much more of the character of the individual brewery. So by tasting a brewery’s futsu-shu, you’ll learn much more about their approach to sake brewing.

There is that fifth reason too, albeit a less appealing one: you’ll help the industry. The overall industry is in decline, and that decline is led by futsu-shu and honjozo: they drop every year. Drinking more of them will help bolster the industry and help make it easier for us to enjoy our Tokubei Meishoshu from amongst the currently active 1200 or so brewers. The more of them we lose, the less we have to choose from. So we can help keep things interesting by enjoying more futsu-shu and honjozo from time to time.

So next time, at least for 2019, resist the urge to go straight for the ginjo. Tokutei Meishoshu is great; junmai and the four ginjo types are of course wonderful sake, and they deserve to be in the spotlight as they are. But bear in mind that sake that do not qualify for those grades are no less wonderful sake, and drinking a bit more of them – in particular futsu-shu and honjozo – can be enjoyable and worthwhile in so many ways.

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Sake Professional Course in Chicago
April 23 ~ 25, 2019

From Tuesday, April 23 to Thursday, April 25, 2019, I will hold the 30th North American running of the Sake Professional Course at the restaurant Sunda, in Chicago, Illinois. The content of this intensive sake course will be identical to that of the Sake Professional Course held each January in Japan, with the exception of visiting sake breweries.

The course is recognized by the Sake Education Council, and those that complete it will be qualified to take the exam for Certified Sake Specialist, which will be offered on the evening of the last day of the course.

You can learn more about the course here, see the daily syllabus here,and download a pdf here. If you are interested in being in the mailing list for direct course announcements, please send me an email to that purport.

Testimonials from past graduates can be perused here as well.

Al Gizzi likely never thought his legacy would live on in quite this way. And he surely never considered that he would be associated with sake. Al Gizzi does not even likely remember me.

Al Gizzi, or “Gizz-balls” as he was known behind his back in his less popular moments, was my high school football coach. He was also an English teacher, and his love for literature lent him a leaning toward alliteration that bled into his coaching efforts.

On that high school team, I was fortunate enough to have played offensive guard, where protecting the quarterback is paramount. When he drops back for a pass, we offensive linemen were taught by Coach Gizzi to take the impact of the defensive rush, and “give ground grudgingly,” referring to how we would slowly yield petite portions of the pitch, backing up to form a pocket from which the quarterback could find his receiver way down field. Give ground grudgingly. Succinct yet thorough, these words described our ideal movements perfectly.

Our team never went anywhere, although we did manage to finish a respectable 7-3, and my football career came to an abrupt if predictable halt upon my graduation from that esteemed institution. But Gizz-balls’ words have remained with me over the years.

What, pray tell, does this have to do with sake? By all means, read on.

As sake continues to grow in popularity, a handful of hitherto peripheral types of sake are getting dragged into the fringes of our collective attention. I am referring to things like sparkling sake, low alcohol sake, and even high alcohol sake. Then there are things like aged sake, kijoushu, taru-zake, and red sake. And, of course, there is that bane of my existence, sake cocktails. (It hurts my fingers to type those two words on the same page, much less in the same sentence.)

But, alas, when confronted with these less-than-orthodox types of sake out there, the handful of funky variations made using one whacky ingredient or method that surely has the toji of bygone years spinning in their graves, I have come to the realization that it is time to “Give Ground Grudgingly.”

Yes, it may be time for me to acknowledge that these types are out there, and that there may even be people that like them and want to drink them. With just a vestigial hint of a Grudge remaining, the time has come to Give Ground, recognize and even endorse these for the benefit of those that do or might enjoy them.

Why have I been so reticent to do this until now? A number of reasons, most of them centered around my intention to convey good, useful information about sake.

I am personally most fond of “orthodox” styles of sake. What is orthodox? Like, you know, regular stuff.

Fairly youthful, not sparkling, not cloudy, not red, not unusually high or low in alcohol, and not mixed with anything else. And there are plenty of these, from all walks of sake, including dry, heavy, sweet, light, aromatic, subdued, subtle, lively, soft, tart, thick, airy, smooth, textured and including every permutation of these and everything in between. There is such diversity within this realm of “normality” that it could never come to be considered mundane.

But as I pointed out, it is much, much more than just a matter of my personal preferences. It seems best to convey to those interested in sake just where the best of sake is to be found. And it tends to be more in standard sake than in the fringe-dweller sake.

Not that I am dissing these novel types. Not at all; really. It is all about enjoyment in the end, and if you like them, end of story. But if you want to know where the best of sake is to be found, the culmination of centuries of honed skills combined with modern technology, unique, artisanal sake, and if you want to enjoy sake that you know will be a viable product and part of the market as well as a dependable connoisseur product for years to come, drink the afore-defined orthodox stuff.

Actually, anomalies and variations are good, fine and useful. They keep the category interesting, let brewers push the envelope a bit, and ensure that in the sake world there is a little something for everyone out there. But it is important to have a firm grounding in orthodox stuff too. And it is important to keep such diversions just that: paths off of the main road of premium sake.

So indeed, creativity and innovation are cool and to be respected, and in fact are indispensable to the survival of anything. Which is one of the reasons I am giving ground grudgingly to their admittedly rightful place in the market.

Here is a rundown of the rogue types; hitherto offenders, henceforth contenders.

Sparkling sake

Perhaps the fastest growing of these new types, there are two main types of sparkling sake out there. One, like champagne, sees a secondary fermentation in the bottle. Another is made by jacking sake with carbon dioxide. Everything in the Universe has a price, and this includes bubbles in your sake. That price is paid from the coffers of flavor. Much of this sparkling sake has an alcohol content of about eight percent, yet others are up around 14 percent. To me, it generally tastes like spiked cream soda; it is just the size of the spike that differs. But admittedly cream soda has its appeal too, and sparkling sake can be very drinkable.

Red sake

There are several ways to make sake that is reddish in tint, a pigment that often approaches rose wine. Most common among the few of these that is exist is using red rice strains.

Low alcohol sake

A few brewers have come out with sake that is only eight to 12 percent alcohol, jacking up the acidity quite a bit to provide punch. The thinking is that some folks cannot handle a full 16 percent, so these products would appeal to them. The ones that are out there are, for the most part, balanced and enjoyable, if different from regular sake.

High alcohol sake

The newest of the brat pack here, there are a couple of sake with an alcohol content of 25 percent or more, even one at 38 percent. Note, these are NOT distilled. However, yeast cannot survive above 20 percent alcohol or so. So how do they do it? They freeze it, using one method or another, and take out the ice, effectively removing water and increasing the final alcohol content.

Kijoushu

This type of sake is made with some of the brewing water replaced by already-brewed sake. Often, kijoushu is also aged for several years. While enjoyable, it is markedly different from orthodox sake, and very little of it is made.

Aged sake

Known as koshu (old sake), or more formally and eloquently as choki-jukusei-shu (long term matured sake), something about saying that old sake is new smacks of an oxymoron. Aged sake is a topic that deserves much more attention that just these scant few lines here. Nevertheless, very little is made and available, hence its relegation to outlier status. It can, in fact, be delicious and interesting.

Taru-zake

Taru-zake is sake that has spent a bit of time (from hours to weeks or longer) in a wooden cask made of cryptomeria, or sugi, also called Japanese cedar. This gives it a very pronounced woodiness to the aromas and flavors, to the degree that often that is all one can perceive. Which is great, if you like it.

Nigori

Nigori-zake is in fact filtered, even though many like to call it “unfiltered sake.” But it is filtered with a coarser mesh that lets some of the rice solids through. Chewy and rich, but hardly refined, it is much more popular overseas than in Japan.

Sake cocktails

There are those in the mixology trade that insist that sake is a great cocktail ingredient. I wouldn’t know. ‘Nuff said.

This is just a handful of the myriad variations out there. Heck, I just had a kijoushu taruzake the other day that was outstanding. So, let me reiterate that I am not anti- anything. I am more simply for good sake and its spreading popularity. And with sake just starting to really catch on outside of Japan, it seems best to remember where the essence great sake can be found; this makes the variations that much more enjoyable.

And so, from here on out, the time has come to Give Ground Grudgingly to the various manifestations of sake that are out there. Hopefully this will help to form a pocket from which that diversely talented quarterback of the sake world, orthodox premium sake, can launch a perfectly timed and placed touchdown pass and win over the world.

Al Gizzi would be proud.

2017 National New Sake Compeition Report

In May, the 105th Zenkoku Shinshu Kanpyoukai was held in Japan. The official English name for this contest is the Japan Sake Awards, but the literal translation is much more descriptive if slightly unwieldy: the National New Sake Tasting Competition. It is the longest running competition of its kind anywhere in the world. Those interested can find more information in the archives of this newsletter (which go back to 1999!), in particular in the June or July editions for each year.

But to save you the hassle, here is a summary of the main points of this prestigious competition.

The sake submitted is not stuff you can normally buy, but rather daiginjo or junmai daiginjo made specifically for this contest. It is brewed to have a minimum of faults, but still seem unique and special. I often refer to it as “daiginjo on steroids.”

This year, 860 of Japan’s 1200 sakagura submitted an entry to the contest. Each company is allowed to submit one sake per brewing license, i.e. one per brewing facility owned. Some big companies own more than one facility so they would be permitted one for each.

Almost all of it is not junmai because using the added-alcohol step brings out more aromas and flavors. But this year, 156 of the 860 submissions were junmai, up from 139 a year ago. Clearly more brewers are interested in trying to win with junmai sake.

Koji being cultivated in small trays

Sake is tasted blind in round one, and about half (this year, 437 to be exact) make it to round two. They are then tasted blind again, and about half (this year, 242 to be exact) of these will be designated as gold, the rest that made it into the second round are designated as prize-winners (the term “silver” is not used, although the gist is the same).

This year, 242 won gold, and 215 won silver. While prestigious within the sake industry, it is not that commonly used in marketing as the average consumer has no idea this contest even exists.

For the seventh time in eleven years, and fifth in a row, Fukushima Prefecture won more golds than any other prefecture, and as has been the case for the past decade, the entire Tohoku region did very, very well. In fact, much more interesting than Fukushima – with all due respect to their accomplishments – was Miyagi, where 20 sake out of the 23 total submitted got gold! Two more got silver as well. This was an unprecedented result.

This year, brewers were whining that the Yamada Nishiki rice that is most commonly used for contest sake like this was not dissolving easily in the fermenting mash. This means tight flavor profiles with little flavor expressed. But this proved to not be too much of a problem, although flavor profiles seemed to vary quite a bit from region to region.

Much winning sake was on the sweet side, with extra glucose to balance out bitterness contributed by yeasts that give fruity aromas. This seemed especially true in Fukushima, and only slightly less so in Miyagi.

While the sake submitted is not usually sake desitned for the market, the flavors, aromas, styles and leading prefectures are a harbinger of where sake is currently headed. Therein lies the contest’s appeal.

There is so much to be said about this competition: the changes over the years, the remarkably-few-yet-still-there-to-some-degree politics, the history, the records, the reasons it came to be. Much of that can be dug up in the archives of this newsletter, (see the end of the newsletter for more on that) but more importantly it seems as though amidst today’s sake popularity, more brewers and consumers as well are showing an interest in this historically and culturally significant competition.

You can see the results in Japanese here and in English here .

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Sake Professional Course  in Denver, Colorado
August 28-30, 2017

From Monday August 28 to Wednesday August 30, 2017, I will hold the 27th North American running of the Sake Professional Course at the University of Denver, (Fritz Knoebel School of Hospitality, Daniels College of Business) in Denver, Colorado. The content of this intensive sake course will be identical to that of the Sake Professional Course held each January in Japan, with the exception of visiting sake breweries.
The course is recognized by the Sake Education Council, and those that complete it will be qualified to take the exam for Certified Sake Specialist, which will be offered on the evening of the last day of the course.

You can learn more about the course here, see the daily syllabus here,and download a pdf here. If you are interested in being in the mailing list for direct course announcements, please send me an email to that purport.

Testimonials from past graduates can be perused here as well.

Announcing the establishment of the “awa Sake Kyokai”

On November 1 of last year, eight sake brewing companies formed the “ awa Sake Kyokai,” or the “Sparkling Sake Association.” On April 14, 2017, the awa Sake Kyokai had increased its membership to nine, and held its inaugural event in Tokyo.

With respect to the name: the word awa means foam, or bubbles. The official Japanese same keeps the word awa in English, with sake and kyoukai in Japanese. Furthermore the word awa is not capitalized. (Explaining this seemed better than just writing (sic) after the word awa. But I digress.)

The purpose of the group is to produce and promote high quality sparkling nihonshu. With the Olympics coming to Tokyo in a scant three years, the member brewers decided it would be good to have a type of sake that can be enjoyed in a toast much like a sparkling wine or Champagne.

Let us briefly look at the sparkling sake market as a whole, and then at the awa Sake Kyokai in more detail.

I have not found accurate numbers of how many sparkling sake products there are in awa sake kyokai certification mark

Japan right now, so the below is my own estimate. In truth, I doubt there are any hard stats, since sparkling sake is classified as sake, i.e. as far as the government is concerned, it is the same stuff. Still, I do have confidence in the numbers here, even if they are my own approximation.

There are 1200 breweries in Japan (1241 this year, to be exact.) Let’s say they average 20 to 25 products each, including seasonal variations. That is about 25,000 sake products in Japan. I think there are significantly less than 200 sparkling sake products on the market. So that means that sparkling sake, in terms of number of products, is less than one percent of the market. In terms of volume produced, it is way, way less than one percent.

The point is not to trivialize it; on the contrary, I do want to support the development of this sector of the sake world. However, it is important to point out that sparkling sake is not to the sake world what sparkling wine and champagne are to the wine world. Not even close.

Also, note that there are a handful of ways to make sparkling sake. It is legal to just pump regular sake with carbon dioxide, and fast and easy as well. As such, a good number of sparkling sake products are made in this way. It is also common to leave some sugar in the sake after pressing, and add a bit of the yeast-laden foam back into the bottle to do a secondary fermentation in the bottle, trapping the gas inside. There are variations and other methods as well.

Back to the awa Sake Kyokai, even though there are plenty of producers making sparkling sake, there are only nine members. While there are likely several reasons for this (some of which are beyond the scope of this newsletter), certainly one is the strict set of conditions to which sake made under this banner must comply.

Those conditions are:

1. Made with rice, rice koji, and water, and conforming to the legal definition of nihonshu.
2. Made with rice that has passed legal quality inspection.
3. Contains only naturally occurring carbon dioxide resulting from fermentation.
4. Transparent in appearance, with visible bubbles when poured.
5. Minimum ten percent alcohol.
6. Minimum pressure of 3.5 bar at 20C

Also, a further stipulation is that the flavors and aromas must remain stable for at leaest three months in the bottle.

So many products on the market do not meet one or more of the specifications above an so will not be marketed under the awa Sake Kyoukai organization’s efforts. It might be alcohol that is not high enough, cheap rice, methods that do not comply, or added fruit flavors (legally rendering them something other than sake) or more. In fact, there are many well known, well marketed and very visible sparkling sake that are not a part of this organization. Which is fine.

The nine breweries are: Tenzan, Hakkaisan, Chiyomusubi, Shichiken, Nanbu Bijin, Mizubasho, Kikuizumi, Fukumitsuya and Dewatsuru. The current chairman is Noriyoshi Nagai, president of Mizubasho. Some of these breweries have more than one conforming product available, while two do not yet even have a conforming product on the market. More members as well as more products from those members can be expected.

While there are various opinions on sparkling sake overall, it is a real and fast growing sector of the sake market and should be encouraged. Note, too, that relatively little sparkling sake is being exported. A bit is, to be sure, and that bit is growing. Certainly the efforts of the awa Sake Kyokai will help that.

While it may or may not rival champagne in the future, the sparking sake sector is bubbling up, and likely to come to a head at some point in time. At least, it is certainly moving in a positive direction.

Recent stats in the sake world

We all like to talk about how rosy things are in the sake world these days. It continues to grow in popularity and consumption (with caveats as below) both in Japan and around the world. But if we look at some industry statistics, there are plenty of mixed signals.

For example: In a recent one-year period, a whopping 45 percent of all sake breweries did not make money. More correctly, though, they did not make money on selling sake alone. Often, family-owned brewing companies have other sources of income, like real estate or shops selling other products, or entire other business operations. As one brewer explained it to me, “our sake brewery is hundreds of years old, so even if it makes no money it functions as a calling-card, a marketing presence for our main business. People want to work with us because we are ‘that old sake-brewing family.’”

So while it is surely not optimal for any enterprise to be in the red, it does not mean that 45 percent are about to disappear.

Next, dig this: sake shipments last year were the lowest since 1955. This one shocked me, actually. Sake shipments peaked in 1973 and have been dropping ever since. But to have reached the lowest level in 61 years sounds heavy.

And it is heavy. But check out these facts too. One, futsuu-shu (non-premium sake) comprises about 65 percent of the market. And two, honjozo-shu (barely premium, but good, and actually just suffers from an image problem) is another ten percent. So between these two we have 75 percent of the market, and these two categories are the ones that are dropping. When 75 percent of the market drops at five to seven percent a year, overall numbers head south as well.

However, clearly premium sake, i.e. junmai and the four types of ginjo-shu, are all growing healthily. Very healthily, in fact, to the tune of six to thirteen percent a year. Naturally, the companies that focus on less expensive non premium sake are more concerned about this reality than those that focus on craft sake. The surge in public popularity of expressive and character-laden premium sake is palpable indeed.

I recently was chatting with a fairly large and traditional distributor in Tokyo about this current state of affairs. The numbers keep going down, I pointed out. “Surely you sell a ton of cheap sake as well as all this premium stuff here in this great shop of yours. Are those numbers not cause for concern?”

He waved that suggestion off with a slow, dismissing shake of the head and pursed lips. “Nah. Junmai-shu and the ginjo types are much more expensive, so the average price per unit is way up. Things continue to head in a positive direction for us,” he asserted. It is all a matter of perspective.

And then there are exports. It was recently reported that last year, sake exports grew yet again, setting a new record for the seventh year in a row. While just over three percent of sake is exported, that small market seems to be growing quite steadily at an average of about ten percent a year.

Finally, there was this positive piece of news. The number of active breweries actually grew last year by sixteen, to 1241. In my 24 years in this industry I have never seen the number of breweries actually increase. Of course, I could have just missed it, but to my recall each and every year they have been slowly dropping.

As usual, there is a bit more to the story. There are between 1600 and 1800 brewing licenses out there. Some belong places that do not brew but require license, such as bottling companies and some sake warehouses. So let us say 1700 or so.

And many of these that are actual breweries just ceased operations, yet held on to the hope they could start up again. This could be for any number of reasons, like gathering capital or waiting for the owner inherit to get a bit older, to just waiting for the market to bounce back. But for whatever reason, sixteen breweries restarted operations last year. This, to me, is very encouraging and positive. It made my day, in fact.

So things look good for sake in the years to come, even after wading through the quagmire of statistics that come out almost daily. Indeed, there has never been a better time to get into good sake.

Suffering does not (always) equal better sake

Sake sadists. They’re out there. You may be one of them. In truth, “sake romanticists” might be just as applicable a term, although it garners less attention. “Sake sadists” makes a better eye-grabbing headline.

To what does that refer? There are many people out there – inside Japan and out, Japanese and not, some that know their sake well and some that do not – that seem to like a sake better if they are led to believe that the brewing staff suffered more when brewing it.

Let’s sake that two glasses of sake were put before someone of this bent. And let us say that for the one on the right, he or she was told that, in order to make this level of quality, the koji was made in such a labor intensive way, and with so much more attention to detail, that the toji (master brewer) had to get up every 90 minutes to check on the moisture and temperature, every day for five months of the year. (Such sake exist!) And let us tell him or her that the one on the left was made using modern equipment that accomplished the same thing, without the koji-person needing to even get out of bed.

I can all but guarantee that if these two sake were placed before a sake sadist, he or she would like the one on the right. Deprival. Discomfort. Fatigue. Angst. These are sometimes mistakenly considered to be connected to craftsmanship and quality.

And in truth, sometimes they are. Very commonly the old ways do, in fact, lead to better sake. That is why they have been doing it that way for centuries upon centuries. But not always. Sometimes the ease and comfort that modern technology affords is, actually, just as good as the labor intensive ways, or even better.

Sometimes technology can in fact augment craftsmanship. Not replace it, mind you, but seriously augment it.

An example of this arose when visiting a brewery in Shimane (Ok, it was Rihaku) with a handful of visitors from the US. The president and toji-for-now was explaining how they made their koji. Let me preface this by saying that the company is now transitioning from having an old, experienced toji who could make do with a minimum of modern conveniences like thermometers and scales, and who still cranked out consistently great sake, to young staff that are far less experienced.

He led a dozen of us into his koji-making room. Therein, steamed rice with a mold sprinkled on it would spend 48 hours or so of pampering and tweaking, permitting the mold to grow into the rice, giving off the enzymes that will liquefy the rice, and convert its starch to sugar. Koji making: the heart of the sake brewing process.

He tapped the thigh-high stainless steel table with the heel of his palm as he spoke. “This entire table sits on a scale. We can see the weight of the rice that sits upon it,” he explained as he pointed to a red LED display in the corner.

“Moisture content is everything in completed koji. It guides the mold, and also affects how fast things dissolve. And we know for each batch of koji precisely what we want that moisture content to be.

“And, because we know how much dry rice we started with, once we load it up here and weigh it we know what the moisture content is at that point. Naturally, that means we know how much moisture we need the rice to give up through evaporation.”

He continued, obviously pleased with his new toy.

“By spreading the rice out over a larger and larger area of the table, we can create more surface area, and blow off less or more moisture, as needed. We adjust that moisture content during the first 24 hours of the koji-making process.”

He walked over to the corner of the table, and showed us what is basically a ruler along the edge of the table that indicates the distance from the edge. He then showed us a large, laminated card with a graph printed on it.

“Like I said, we know what we want the moisture to be when our koji is completed. And we know what the moisture content is when the rice comes into this room. So we know how much we need it to give off. And, finally, for a given thickness of the layer of rice sitting on this table, we know how much it will blow off, the speed at which it will dry out.
“So by looking at this graph, we can see that if the rice on the table weighs X kilos, then we spread the rice out on the table as far as point Y. If that is done properly, the perfect amount of moisture will evaporate, and we will have perfect moisture in the rice as we go into the crucial second day of koji making.

“If we set it up this way, with just one experienced person in here, heck, even you guys could make good sake.” This was immediately followed by a surely unintentionally condescending snort.

“But,” he continued, “consumers these days do not want to hear that. No one wants to hear how modern technology and clever ideas makes sake brewing easier. They want to hear how much effort and angst and hard work we had to do. They want to hear how we suffered to achieve that attention to detail.” He smiled wryly as he slowly shook his head.

“Somehow, people think that the more the brewer had to suffer, the better the sake. Of course, there are steps of the process in which that is close to true. But there are also plenty of clever tricks and modern tools that make sake that is just as good, with less effort.”

He then went on (and on) about how the old toji who had retired a few years ago made do with so much less. He was able to do much of his work without entire tables on scales or graphs. He was so experienced in his craft that he was able to do almost everything by observation, experience and intuition honed through years of dedication to his craft.

Surely there are still toji like that. But not many. As the industry changes, and the brewing staff at more and more kura change from old gnarly guys from the boonies to local youths enjoying a newfound passion, impossibly accurate intuition and modern tools will continue to coexist.

And it will therefore become increasingly important to rein in “sake sadism” and even “sake romanticism”. As long as it tastes and smells good to us, it matters not how it got there.

Note to readers: Just a few days after this newsletter was sent out, the government finished its open hearing, and it became official: Yamagata Sake has been granted bona fide Geographical Indication, the first entire prefecture to do that in the sake world. Congratulations to them!

The Sake of Yamagata Prefecture
…and its move toward bona fide Geographical Indication

Several years ago, in July of 2014, the Yamagata Prefecture Sake Brewers’ Association began the process of securing a designation of their sake as a Geographical Indication recognized by the World Trade Organization and various international treaties. In order to qualify for something like this, a product (any product applying for a GI) must possess qualities or a reputation that are due to that origin. Securing such a designation gives the region and its producers the exclusive right to an appropriate indication on the label.

Japan’s National Tax Administration (“NTA”), the branch of the government overseeing sake, opened a public hearing on the topic on October 19 of this year. It was not made clear how long this stage will take, but assuming it does pass smoothly, Yamagata Sake will come into existence as a bona fide Geographical Indication (GI) for sake. One more region in Japan, the city of Hakusan in Ishikawa Prefecture, has qualified for a GI for the sake of that region. However, it only applies to the five breweries in city of Hakusan; the rest of the breweries in Ishikawa Prefecture are unaffected. Yamagata Prefecture will be the first entire prefecture to secure this distinction.

This will follow the NTA’s designation of “Japanese Sake” and “Nihonshu” for sake brewed in Japan, which were recognized December 25, 2015. In total, there are currently seven alcoholic beverage GI designations in Japan, other five applying to wine or shochu. Yamagata would be the eighth.

Once complete, the Yamagata Brewers’ Association will oversee things, and indications are that they will create a graphic image indicating the Yamagata GI for use by the 51 brewers in the prefecture.

Here is a bit more about the sake of this great region.

Yamagata prefecture lies packaged at a somewhat awkward angle in the lower left-hand corner of the Tohoku region. Surrounded by mountains but with a stretch open to the Japan Sea, it looks like it was designed specifically to absorb the cold and snow.

There are at present 51 sakagura brewing in Yamagata. The oldest of these dates back to the Japanese “Warring States” era of long civil war, while the youngest can trace their roots to the beginning of the Edo period. Even the new kid in town is an old and dignified character.

Most of these are smallish, traditional kura. While there are a couple of large-ish brewres, automation and computers, for all their cons, pros, advocates and foes in the brewing world, are certainly not unheard of up here, but they seem to be the exception and not the rule.

Those mountains and that big pond seem to have kept things all in the family for a good number of centuries. A great deal of the sake consumed in Yamagata is made there, and a comparatively small amount of what is brewed there leaves the prefecture, oh pity of pities.

To the southwest lies Niigata in all its brewing glory, and not too far to the northeast sits Iwate. Both prefectures are the home of a “toji ryuha,” or guild of master brewers, known as the Echigo Toji and Nanbu Toji respectively.

Despite this proximity to easily accessible experience, Yamagata has long handled things by themselves. In other words, the master brewer at most of the kura inYamagata are not from the major guilds in the nearby regions, but rather were “raised” inside the prefecture.

There is great cooperation amongst the kura in Yamagata with respect to education and training of these “home-grown toji.” In an interesting contrast to the sake-brewing sphere of most prefectures, ninety percent of the “kurabito” (brewery workers) are indigenous Yamagata locals. This spares them the long winters far from home historically so common among the brewing staff of the sake industry. Furthermore, there are a great number of kura not even adhering to the semi-feudal toji system.

The climate is ideal (read: cold and snowy) for brewing. Sake-slaying bacteria don’t exactly thrive at these temperatures. What does thrive, however, are several strains of wonderful sake rice that almost seems to challenge and sneer at the harshly cold weather. Much of the sake brewed here is made with such fine sake rice strains. These include Miyama Nishiki, Kame no O, Dewa Sansan, Dewa no Sato, and a handful of other Yamagata-only sake rice types as well.

The type of sake found here is in general relatively light and clean, often (but not always) with a good sturdy acid presence. But perhaps more than any other prefecture, much of the sake here seems to have an abundance of personal character and individuality. There seems to be plenty of uniquely distinct yet almost magically balanced sake. Having said that, the term that the prefecture promoted and that the NTA embraced in defining the qualities associated with the sake of the region was やわらかくて透明感のある酒質, yawarakakute tomeikan no aru shushitsu, or “sake with softness and clarity.”

The Brewers’ Association web page, found here and only in Japanese, refers to the region as “Ginjo Okoku,” or “The Empire of Ginjo-shu,” alluding to the extremely high ratio of sake brewed there that is ginjo-shu, especially when compared to that of other prefectures.

On the whole, the prefecture is active in continuing to improve their skills and the quality of their product. There are several strains of Yamagata-only yeast, as well as a special strain of koji developed in the region as well.

All of this combines to make Yamagata Prefecture a leader amongst the six prefectures of the Tohoku region, the northeastern part of Japan that has garnered great attention in the sake world over the last decade or so.

The granting of Yamagata Sake as a bona fide GI will certainly further the region’s efforts to convey to the rest of the world just how good their sake is.

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Sake Professional Course in San Francisco, April 3 ~ 5, 2017

From Monday, April 3 until Wednesday April 5, I will hold the first Sake Professional Course of 2017 at Bentley Reserve in San Francisco. If interested, for more information please send me an email at sakeguy@gol.com.